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Vallarta is completely different from any other destination in Mexico. It is geographically diverse, boasting mountains, jungles, beaches, rivers, waterfalls, and much more. Plus, while it is a modern city, Vallarta still maintains its traditional roots.

According to the readers of travel magazine Condé Naste, Vallarta is the friendliest city in the world, having obtained the top score (92.5) in the Reader's Choice Award. In addition to the "friendliness factor", Vallarta was rated number 8 in its listing of favorite destinations. The other top cities were Paris, Sydney, Rome, Florence, Bangkock, London, Venice, Hong Kong and Vancouver. It is striking to note the kind of cities Vallarta competed with in this interesting travel assessment and comforting to know Americans still appreciate the warm welcome and remarkable amiability of its local folk.